Bahrain, 21 February, 2024 – Bahrain International Circuit (BIC) is proud to announce its transition to a cashless payment system with the introduction of BIC PAY, powered by Festipay. This innovative solution revolutionizes the payment experience for attendees, offering seamless transactions and enhanced convenience throughout the Grand Prix weekend.
Celebrating the 20th anniversary
Celebrating the 20th anniversary of Formula 1 in Bahrain, the alliance between BIC and Festipay marks a further development of innovation at BIC. Fans can now enjoy a streamlined payment experience thanks to BIC PAY.
“The introduction of BIC PAY is a testament to our continous pursuit for innovation and commitment to delivering exceptional experiences for motorsport enthusiasts,” said Sherif Al Mahdy, Chief Commercial Officer of Bahrain International Circuit. “This collaboration with Festipay underscores our commitement to ensure the highest standards of convenience and safety for our attendees.”
The introduction of BIC PAY, powered by Festipay
“Together with BIC, Festipay is honored to contribute to the success of Formula 1 in Bahrain and enhance the event experience for fans.” – said Dr. János Kóka, President of Festipay. He added: “As a leading digital payment provider in CEE, with an established presence in the Middle East and South-East Asia, we are dedicated to providing innovative solutions that streamline transactions and create safe and seamless payment experience for attendees.”
The Bahrain Grand Prix this year will be entirely cashless. Visitors can opt to use their existing major domestic or international physical or digital bank cards. Alternatively, they can load cash onto a plastic “BIC PAY” card at 7 designated top-up booths as well as via mobile top-up agents. Festipay’s seamless and secure cashless system will be utilized for all transactions at over 50 merchant points of sale. For visitors using BIC PAY cards, any remaining balance after the event will be fully refunded at the top-up stations if not depleted during the event. Merchants will employ Festipay’s integrated POS terminals to accept payments, manage products, monitor inventory, and service customers efficiently.
A significant step forward
The introduction of BIC PAY marks a significant step forward in BIC’s ongoing efforts to enhance event experiences and embrace digital innovation. Attendees can look forward to a seamless and secure payment experience at the upcoming Grand Prix.
About Bahrain International Circuit
The Bahrain International Circuit is dedicated to hosting premier motorsport events and providing unforgettable experiences for fans worldwide. With a commitment to excellence and innovation, BIC continues to push the boundaries of motorsport entertainment.
The 2024 Gulf Air Bahrain Grand Prix is a milestone event for BIC. It’s representing the 20th anniversary of the first F1 race at the circuit – the first one in the Middle East. It will also be the fir-st round of the 2024 season and the first ever Saturday race in Bahrain. As one of the most anticipated events of the season, the 2024 Gulf Air Bahrain Grand Prix promises edge-of-your-seat excitement.
About Festipay
Festipay is Central Eastern Europe’s leading digital payment and integrated event management provider for festivals, events, and venues, with a presence in 13 countries. The company’s expertise in delivering seamless payment solutions has made it a trusted partner for organizers across various industries.
Specializing in state-of-the-art, integrated fintech solution and seamless, secure transactions, Festipay empowers organizers to deliver exceptional event experiences through innovative payment solutions.
Some of the major events throughout Europe and the Middle East trust Festipay to manage their cashless payments and access. Such as Sziget Festival and Balaton Sound in Hungary, Untold, Electric Castle and Neversea in Romania. Festipay continues to enhance the festival experience by making it more convenient, secure, and enjoyable for attendees and organizers alike. Festipay plays a pivotal role in shaping the future of event management in the region.
Recent success in Dubai
Festipay’s track record of success includes recent achievements in Dubai. The company has serviced UNTOLD Dubai, a large scale music festival. It took place just recently, between 15-18 February in Expo City Dubai. This experience further underscores Festipay’s commitment to delivering seamless payment solutions tailored to the largest events of the Middle East.