Hungarian fintech company Festipay’s latest success is to provide integrated event management in a brand new market, Georgia. Located at the crossroads of Western Asia and Eastern Europe, this Eurasian country represents a connection between East and West, making this new destination an important milestone for the fintech company specialised on cashless payment devices. With the ticketing done by LIVE IT, another experienced professional in the European festival arena – Georgia’s youngest festival had been an unqualified success.
Anaklia, Georgia, Aug 29, 2018 – Contactless payments and ticketing at one of Georgia’s largest music festival just got a major upgrade. Using Festipay’s cashless payment wristbands and LIVE IT ticketing technology, attendees enjoyed a combined entry ticket and payment device. Making it faster, easier and more convenient for visitors to enter and pay at this state-of-the art festival.
GEORGIA’S BRAND NEW ELECTRONIC MUSIC FESTIVAL
EchoWaves festival is supported by “EXIT” – which was named as Europe’s Best Festival in 2014, and has always been one of the top festivals in Europe. “This 4-day festival will largely contribute to the region’s cultural and touristic development. Echowaves will help to increase the investments in the region. Hopefully makes Anaklia a regional hub for electronic music. With the support of EXIT’s experienced organizers our intention is to develop this festival into a popular international cultural event. So we’ve teamed up with Festipay and LIVE IT. Their innovative event management and integrated approach is exactly what is needed in a festival like ours.” -says Sandi Kuplen, Operations Director of EchoWaves Festival.
INNOVATIVE CASHLESS PAYMENT SOLUTIONS
In Georgia, Festipay and LIVE IT have introduced a new, integrated solution that combines the online sales, entry ticket and the payment device into a single wristband. The ticketing and financial technology innovation was used for the first time in the country.
“Our integrated venue access and payment solution puts EchoWaves festival on the forefront globally, from a technological standpoint.” Daniel Kaderják, CEO of Festipay, was present at the 4-day event. He also emphasizes what a huge and innovative step this is not only for the Georgian fintech scene, but to Festipay as well. “We are really proud that this call came from Georgia, as we find historical and cultural connections between our country. Hungary and Georgia are at the beginning of a flourishing, long-time cooperation.”
INTEGRATED EVENT MANAGEMENT
LIVE IT, a European market leader event management company specialising in ticketing and promotion, also added their expertise to EchoWaves. LIVE IT has been responsible for the ticketing of some of Europe’s largest festivals for more than 5 years. Kenton Ward, CEO said: “We are delighted to have been involved in successfully managing ticketing for EchoWaves. The integration of our ticketing platform with the Festipay system allowed people to buy tickets online and receive cashless wristbands as they arrive. Hence attendees get a seamless experience and allowing marketing and promotion to continue whilst the event was in progress”
ECHOWAVES CASHLESS FESTIVAL, A GREAT SUCCESS
The organizers of EchoWaves entrusted the festival’s event management to leading-edge, proven partners. The 4-day event went smoothly, we expect to see Georgia’s youngest festival continue to flourish in the coming years.