Welkom in België! – Festipay proudly enters a new market, piloting a new concept

Festipay is on a fantastic new mission. The Hungarian fintech enterprise have been asked to provide cashless payment solution in one of the most high-end beach clubs of Belgium.

With BAOUZZA BEACH TERRACE in Bilzen, Belgium a new country appeared in the Festipay-universe. This is especially important for many reasons. One of them is the fact that Festipay can implement its innovative services into a market where fintech and financial services are highly developed.

The hip beach bar Baouzza is pitching its tents in Bilzen this year again. For exciting after-work moments, a lovely swim and attractive summer beats, locals are heading to there.

Smooth transition

As Tom Cumps, business & partnerships manager of Baouzza / Star Group says: “We had seen the devices of Festipay at Untold Festival and we were attracted by the displays attached to the registers. This would give us the opportunity to communicate our agenda (from the club) and products from our partners while the costumers are waiting for their drink.”

When asked about the start of the operation he adds: 

From configuration to installation everything went perfect. The team of Festipay did everything they could to make the transition go smoothly. A team of two came to Belgium to do the installation and have been present for 6 days to monitor during opening hours. They gave the necessary training to our staff. With Festipay we found the perfect cashless payment solution. It is to replace our Baouzza “money” and other cash handled point of sales by placing devices at entrance, bars, toilet and parking areas.”

Important new concept

Festipay CEO Daniel Kaderják emphasizes the importance of this project for the Hungarian fintech company. “Baouzza Beach Terrace is our first Benelux-project. Going cashless in clubs and bars is the best way to go, because – among many other disadvantages – using cash is expensive and not hygienic. We’re piloting a new operating model in Belgium right now. Our task was to replace the club’s existing payment system for the more advanced Festipay solution. This project in Belgium is very important to us, as we can implement our innovative services into a market where fintech and  financial services are highly developed.”

ABOUT BAOUZZA:

Baouzza is one of the first successful beach bars in Belgium. A unique concept, a true “place to be” during the summer months, where you’ll find with hip beats, vibrant cocktails and exclusive events. Baouzza Beach Terrace opened on Wednesday 29 May and will remain open for the whole summer until 15 September. Run by the STAR GROUP, which was founded 19 years ago. The Managing Director is Mr. Kris Vanhoyland. Their specialization is in organizing large public events entirely in-house. (Such as Studio 54, MNM Back to The 90s & Nillies, Sinner’s Day, Baouzza, Urbanice, etc.)

ABOUT FESTIPAY:

Festipay is one of Europe’s largest integrated event management and cashless payment solution providers. Its innovations in venue access and cashless payments have been in use by some of the largest live events and best venues across the continent. The countries where Festipay currently operates are Hungary, Romania, Croatia, France, Italy, Georgia, Slovenia, Switzerland, Belgium.

Festipay’s services cover ticketing, access control, cashless payment solution, accreditation and credential management, staff management, mobile payments and apps. The company is also providing integrated solutions to manage crowds and increase on-site spending via brand promotion and brand activation.

In 2017, Festipay was one of the first companies to deploy NFC-enabled wristbands. This can combine ticketing, venue access and cashless payment functions in order to maximize convenience and service security for festivalgoers. Festipay is also the official cashless payment service provider of Budapest spas.